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Purex Complete Debuts Next Month

Three-in-one sheet combines detergent, softener and anti-static agent.

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By: TOM BRANNA

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Despite the dominance of P&G and the emergence of Sun Products in the U.S. laundry category, Dial isn’t ready to throw in the towel. Instead, the company will roll out sheets…3-in-1 sheets to be exact. Next month Purex, a division of Henkel, will introduced Purex Complete, a 3-in-1 laundry sheet embedded with detergent, fabric softener and antistatic agents. It’s a bold move in the U.S., where these convenient and compact products have never really caught on. For exa...

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